Commercial Subterfuge with Bar Rafaeli

Year: 2012


  • Yaniv Fridel - mix/composition

I used to work in a commercial music studio. An international campaign for an underwear model came in. My response was this. My good friend and partner Yaniv Fridel, as well as the clients themselves, were persuaded that this was a good idea. It got them a lot of attention: we were promptly taken off the job. Listening back, it marked a highpoint in my relationship with the world of making music to flog crap by.

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